The Mario Blog

08.24.2008—1pm    Post #308
Obama’s VP and the second day headline on day one

TAKEAWAY: Obama made the announcement of his choice of Sen. Joe Biden as partner on his Democratic presidential ticket on a Saturday. For the Sunday newspapers, this was a classic example of using the second day headline on day one. We show you some we like..

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I had my iPhone in my pocket Saturday in Miami as I ran errands. I heard the alert beep and took a look: it was The New York Times reporting that Obama had picked Biden as his choice for VP on the Democratic ticket. This was about 3 pm Saturday afternoon. I followed the story online throughout the day, although not much was added.

The Sunday newspapers today are reporting the story about 16 hours after the electronic media reported it. I am happy to see that, with few exceptions, most of the front pages I checked online used Second Day Headlines on Day One.

We show them to you here, and our choice of the best is The Hartford Courant, which combined the choice of Biden as VP on the ticket, with an analysis of what it headlined the Obama Effect.

I particularly like that headlines were played big; indeed, simply because the news item may be known, there is no reason why headlines cannot be substantial, especially if they project the story beyond what happened, as the examples here show.

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On our June 11 posting, we discussed the flow of the story in a multi-platform world, and the use of the second day headline on day one:
https://garciamedia.com/blog/articles/the_path_of_the_story_from_mobile_to_online_to_print/

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While looking for Obama/Biden pages, we ran into these two pages, from The Virginian Pilot and Folha de Sao Paulo which show that a mini-poster approach on page one can be used as part of the Page One navigation

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