Finally, distribution of print at the gate
This is nothing new, mind you. One of the “privileges” afforded waiting passengers at the gates of most European airports is the “free press kiosk”. They are still quite popular, especially in Germany and Scandinavia. I am always surprised that even though so many of the passengers about to board are carrying computers, phones and tablets, they still peruse the printed titles and grab some on the way to the plane.
American airports, however, rarely if ever did this. But this past week, while taking the Delta Shuttle from Boston to New York, I experienced my first free press kiosk ever at an American airport. Good job, Delta.
That page one ad at the top of the WSJ
This definitely was not happening in 2001 when I had the honor of collaborating with The Wall Street Journal in a total rethink of this prestigious title. In fact, there would have been some editors truly in cardiac arrest if this had been suggested, which is why I was so happy to see that Johnny Walker has done the trick, and not just at the top of the page but also the bottom.
I am sure Johnny Walker is paying the WSJ plenty to do this walk on the page—-and where the promo boxes usually go, no less!
El Mundo: Type attack and numbers
Spain's El Mundo surprises with this type only treatment of numbers and facts related to European football. It is part of a regular feature, El Mundo Data, but this feature ran on the Saturday when two teams, Juventus and Barcelona met in Berlin, both teams' eighth European Cup final.
I find this to be a very easy to follow storytelling strategy. It is all type, yet one gets the facts at a glance, and it looks great, too.
FT: Invest in Cuba special
As I said before, everything with Cuba in it is in the news these days. We at Garcia Media know it: our fantasy designs for Cuban newspapers of the future (my collaboration with the talented Ana Lense Larrauri and Nuri Ducassi), has been covered by The Wall Street Journal, CNN en Español, The Miami Herald, el Nuevo Herald, and even 14 y medio (the online Cuban newspaper produced in Cuba).
That is why I am not surprised to see this promo ad in the weekend edition of the Financial Times, about its upcoming June 16 edition about Investing in Cuba.