Newsletters get more immediate

Newsletters started as email reminders of news we should know.

They evolved into mini-newspapers delivered to your mailbox at different times of the day, including the only Newsletter I know which aims at the happy hour crowd, Vanity Fair’s Cocktail Hour.https://www.garciamedia.com/blog/the-cocktail-hour-newsletter/

But there are many newsletters competing for our attention.

We all develop loyalty—and addiction—to some: in my case, the Times’, The Post Most (Washington Post) and Axios’.

Those suffice to offer me the overview of the news I crave for.

I may glance at Vanity Fair’s Cocktail Hour, but not regularly.

And I am getting into the Impeach Newsletter from the Times, offering summaries in the midst of a tsunami of news on this controversial story.

Could this be the new trend for newsletters?

I am referring to the Times’ WAIT, which focuses very precisely on few items, then reminds us that we should truly pick only two items:

Here are five things you need to know right now! Actually, pick two; you shouldn’t learn five things in one day.

Ok, I am not so sure about the hierarchy of importance of these items, so I let you be the judge for this edition of WAIT:

1. Your bra size is fine. Stop worrying about it. But, it’s still possible you don’t quite know how to wear it right, according to a bunch of bra experts.

2. You can find out which friend is snitching on you to the tabloids by taking your Close Friends group on Instagram down to just one person and feeding that person a fake story. We explain the tabloid soccer-wife scandal gripping Britain, and also provide context for those of us who just found out about tabloids, soccer, wives or terrific acts of deceit.

3. How much is your car ruining the environment? Now you can know — with graphs!

4. And here’s what we know about Turkey, America and the Kurds.

5. Finally, here’s everything we know, up to date, about the impeachment situation. It’s extremely spicy! If you need it delivered, you can sign up for our impeachment newsletter. It’s very helpful, with life coming at you fast and all.

In this case, a story about “your bra size” takes precedence over the invasion of Turkey into Syria.

The last item of five is the impeachment inquiry.

Who decides that a bra size story is #! and the impeachment is #5? I guess, you, the consumer, does

From Monocle Weekend

THE INTERROGATOR / EDITION 30

https://monocle.com/minute/2019/09/21/

Mario García

Editorial consultant Mario García has advised the most important newsrooms in the world on design – and how best adapt to a digital transition. More than 700 publications, from The Wall Street Journal to the South China Morning Post, have received his strategic steer. Other than being an adjunct professor at Columbia University’s School of Journalism, he also runs his own consultancy firm: García Media. Nowadays his speciality is how digital devices influence narrative structure and consumption; his latest book, The Story, was written specifically to be read on a phone. Here, though, he confesses to a few analogue pleasures.

What they are saying about The Story!

The Story is here!

You can now download my new mobile storytelling book, The Story, from Apple Books at $6.99
This is Book 1 of a Trilogy! The other two books coming soon.
https://books.apple.com/us/book/the-story-volume-i/id1480169411

The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Order The Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.

My chat with in Monocle Radio

Listen to my chat in Monocle Radio’s The Stack: Latest episode‘The Face’ and ‘The Story’:We welcome the return of the print version of ‘The Face’ and talk to legendary newspaper designer Mario Garcia about his latest book, ‘The Story’.
https://monocle.com/radio/shows/the-stack/368/play/

My interview with CNN en Español

I was a guest in the program Encuentro, hosted by Guillermo Arduino daily at CNN en Español. The interview was about how we read on mobile devices and my introduction of my new mobile storytelling book, The Story, to a Spanish-language audience.

García: Si tienes una buena historia, la gente la va a leer