I have read two interesting bits of news in the last 24 hours that may interest you too.
Indeed, the first one is a show stopper:
A doorbell company owned by Amazon wants to start producing “crime news” and Amazon is advertising for a Managing Editor, News, to get it going. Anything that involves the hiring of journalists is music to our ears. But doorbells, Amazon home deliveries and crime news? Interesting mojito, I’d say.
However, those Amazon guys have probably had early access to a paper from the Harvard Kennedy School, Shorenstein Center on Media, Politics and Public Policy, which gives news the biggest push it has had in years.
The paper examines:
- streaming and direct to consumer natives: Amazon Prime Video, Cheddar, Hulu, Netflix, TV 2 PLAY, YouTube TV, Quibi
- media and tech megalodons: Apple, CBS, Comcast/NBCUniversal, Discovery, Disney, FOX, Google, Viacom, Verizon, WarnerMedia
- digital natives: ATTN:, Axios, BuzzFeed, NowThis, VICE, Vox, YouTube
- social platforms: Facebook, Instagram, Snap, Twitter
- legacy print: The New York Times, Washington Post
Some takeaways:
- People are not willing to pay for news, but they are willing to stay for news.
- Every generation and every new medium — print, radio, television, cable, and the Internet — has found news essential to audience-building and loyalty. Newspapers filled consumer demand by printing morning, evening and special editions. Radio disrupted print — but also borrowed from it. Radio newscasts preceded “Little Orphan Annie,” a 15-minute live version of the popular newspaper comic strip.
- Successful companies of the future will need to know how to attract and retain subscribers — and news can help win the battle for consumers and loyalty…because it always has. Cable subsequently disrupted traditional television by making live news ubiquitous.
The graphic
This is a terrific graphic to show the variety of streaming services we have. There we begin to see how each is attempting to make news part of its offerings.
My take is that news organizations may have the product everyone wants, according to this report. However, the pie of news is now divided into more slices, each vying for the attention of the audience. Interesting times ahead. Perhaps what will separate these news purveyors will be the content they produce, how they deal with storytelling, and the way they take their content to mobile.
Mario’s speaking engagements
Mario doing a keynote presentation at Newscamp 2018 in Augsburg, Germany
Here are places where I will be taking the message of mobile storytelling in the weeks ahead:
May 15 INMA, New York City International News Media Association’s Mobile Storytelling Workshop
May 25, Milan, Italy, EidosMedia Annual Customer Meeting, Keynote: Mobile First Strategies for Publishers
June 12, NEC Media City, Bergen, Norway, Storytelling workshop for Editors
June 13, Fortellingens kraft 2019, Bergen, Norway, Long form Mobile Storytelling for Writers
July 11, Florida Media Conference, St. Petersburg, FL, Keynote for editors: The mobile first newspaper strategy.
Mario’s weekend rituals…..
Monocle interviews me about what I do on a typical weekend (is there such a thing? Not for someone like me who is seldom in the same location twice. But I gave it my best shot, for what may come as a normal weekend, when I am home in New York! Enjoy.
https://monocle.com/minute/2019/04/27/
Pre-order The Story
The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Find out how, pre-orderThe Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.
Order here:
https://thaneandprose.com/shop-the-bookstore?olsPage=products%2Fthe-story
An interview of interest
http://www.itertranslations.com/blog/2019/3/11/fd60ybflpvlqrgrpdp5ida5rq0c3sp
TheMarioBlog post #3041