BuzzFeed is a favorite of the young set.  I remember two semesters ago when every time I asked my Columbia University students to take an existing digital product as the basis for class assignments, it was Buzz Feed that would be used by a large number of students.

However, Buzz Feed apparently wants to display a showcase for its “newsy” side, beyond celebrity and lifestyle news.  The new website and url have launched as you can read here. Specifically, BuzzFeed is now providing a BuzzFeed News app, a section on the main BuzzFeed site and a “BuzzFeed News” label on every story.

Now the audience will have a choice to read the “classic” Buzz Feed or a new BuzzFeed News website.

We take a look

Here we see the basic design differences between the two sites:

-The classic Buzz Feed site here.

The Buzz Feed News site:

The latest news navigator bar

The newsy site includes a prominent Latest News column on the left of the screen:

Creating hierarchy and layers

I like that the site allows for layers which help us get a sense of hierarchy for the content.

We go from the home page to this style for secondary stories of consequence:

Then we see some panels with a background color for what appears to be “special” news and/or reportages:

The mobile view

Here we see the Buzz Feed and Buzz Feed News content for mobile.

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