Many newsrooms around the globe dedicate generous human and monetary resources to the creation of new products. That is why this semester I have assigned my students in Multiplatform Design & Storytelling to create a product that they could pitch as an enhancement to a company’s existing offerings.
The students worked in teams of two and had to consider all aspects of the new product: content/storytelling, visuals and design, technical aspects and monetization efforts.
Anyone interested in additional information about these projects can contact me and/or the students directly. Their Twitter handles are given next to their names.
Today I am profiling two of the students’ new product projects.
Facebook Unearthed
News driven by topic, not political affiliation
Authors: Amanda Rosengarten (@amandafayerose) and Raishad Harnett (@RaishadHardnett)
Concept: Curated selection of story, highly personalized for Facebook users.
Take a look:
https://marvelapp.com/824c84h/screen/39243240
And again, the presentation link: https://prezi.com/view/s3SyEK2WUzWufAZATyjd/
Starbucks News (The New York Times)
Get a head start on the news while you wait for your coffee
Authors: Miguel Amaya (@TheMiguelAmaya) and Natalie Cardenas (@nataliecard_)
Concept: Many of us make Starbucks one of our first morning stops. It’s the same with The New York Times, which we access early in the morning.
This new product would add NEWS to the choices Starbucks customers make when they visit the coffee maker’s app. So, order your cafe latte and scan the headlines. A perfect combination to start the day!
Take a look:
April 18-19, 2018-–Newscamp ,Augsburg, Germany.
June 3-6, 2018—The Seminar, San Antonio, Texas.
June 7-8—WAN-IFRA World Congress, Lisbon, Portugal