The Mario Blog

So, Americans are spending more time on media thanks to multitasking. That is what a recent  eMarketer survey is telling us. Specifically, this year the average U.S. adult will spend two more minutes per day consuming media than they did in 2016 — and about two hours more than they spent a decade ago

As an observer of the human condition when it comes to consumption on mobile devices, I am not at all surprised. In fact, I was on a very crowded flight from the Canary Islands to Zurich last week, one of those flights full of tourists who are returning home from their holiday in the sun. Some of them were watching a film on their seat’s entertainment system, while checking their phones from time to time as well. And, mind you, these were mostly pensioners of a certain age, the ones who travel on holiday in the middle of October.

The eMarketer study suggests that;

“There aren’t more hours in the day, but Americans are doing more things at once. When we’re watching TV or listening to the radio, we’re also on our phones checking social media and communicating with friends.”

Another reason for publishers to pay attention to how they extend their brand via mobile devices, with the creation of new products and, specifically, creating a culture in their newsrooms that favors specific content at certain times of the day for consumption on mobile devices.