I was happy to hear from Tyler Brulé, the tireless creator, leader and inspiration of everything Monocle.
Tyler liked our discussion about his salute to print via the Monocle Weekend Edition, which has become a favorite among European beachgoers and summer enthusiasts, but pointed out:
I also hope you’re liking our digital Monocle Weekend Edition cousin as well. This is growing rather handsomely.
I admit I had not seen it, and what a happy surprise it was, especially to find Tyler’s legendary column, Fast Lane, which he ran in the Financial Times Weekend edition for a long time. I confess that I was totally addicted to Fast Lane and missed when it stopped appearing in the FT. I think more fans of Fast Lane need to know where they can reunite with their favorite column and columnist.
I immediately picked up the column and found myself totally engaged with Tyler’s tales of life on the road (and not always necessarily on business). In this weekend’s column, Tyler deals with the topic of self identity:
“To be honest, I’m not even sure what the term “self-identify” has come to stand for circa summer 2019; has it already been devalued by abuse and editorial mismanagement? “
The weekend digital edition also includes sections such as The Interrogator (interviews with interesting folks, especially about their weekend routines), Outposts (profiles of interesting happenings in cities around the world), Culture (Watch/Listen/Read), Eat, Wardrobe Update, Modern Etiquette (Can I tell my partner they’re getting plump?), Monocle Film.
Best of all, this is a complete linear presentation.
It’s easy to read on mobile devices and it may be a prototype for what the weekend digital newspaper of the future may look like. Simple, user friendly, uncomplicated in its design, sophisticated in the use of type, with well chosen visuals, and content that keeps the reader scrolling to find more.
If the print cousin of Monocle Weekend Edition represents the best of what print can do, the digital version is a window into what a well designed mobile product can be.
Take a look here
https://monocle.com/minute/2019/08/17/
Mario’s speaking engagements
Keynote presentation: Business Information & Media Summit (BIMS).
Order print edition of The Story from Amazon
You can order the print edition of my new mobile storytelling book, The Story, from Amazon already here:
Pre-order The Story
The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Find out how, pre-orderThe Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.
Order here:
https://thaneandprose.com/shop-the-bookstore?olsPage=products%2Fthe-story
The Story will also appear in print
I am happy to announce that we will, indeed, have a print edition of my mobile storytelling book, The Story. I thank you for expressing your interest to our publisher, Thane Boulton, of Thane & Prose. Now the print edition will be a reality, and you can already see the cover and back cover here:
An interview of interest
http://www.itertranslations.com/blog/2019/3/11/fd60ybflpvlqrgrpdp5ida5rq0c3sp
TheMarioBlog post # 3094
The Inquirer is a brand that always resonates with me, as it was one of my projects in 1996, so I am aware of the traditions the Inquirer folks hold dear. After all, this is a newspaper that even Benjamin Franklin wrote for. I recall, as we were doing the redesign of The Inquirer, when Max King was editor in chief, how I was reminded, at every step of the process, about the newspaper’s history, the brand’s tradition and how to make sure that it was all preserved as we added more color and created a new set of story structures.
TheMarioBlog post # 3096