Monocle has a Winter Weekly Edition in print

The Monocle address in Zurich is Dufourstrasse 90, and, like all things with that Brulesque touch, the place is inviting, cozy, and it feels like you are visiting your favorite aunt’s home. As you enter, there is the Monocle Cafe, inviting and welcoming. There is the M Trunk boutique (saw a wonderful blazer and belt that I am sure are featured in one of Monocle’s various platforms.)

The reason for my visit was to discuss the next day’s event for the launch of my new mobile book, The Story. Tyler was a gracious host to hold a Wednesday evening gathering of assorted types, from artists and architeccts to media practitioners. The event took place in the newsroom/radio studio and we had a lively discussion of mobile storytelling and the role of print, always a favorite topic with Tyler. During the interview he showed me a beautiful book of photos published recently by France’s Le Monde and asked:

“Do you see more titles publishing books like this?”

To which I answered that, indeed, doing print happily means exploiting what print can do best, as in large photos. Here you see is during the radio interview:

The new Winter Monocle.

There is always something new cooking in the Monocle kitchen, and this visit was no exception.

“Take a look at this hot off the press first edition of the Monocle Winter Weekly: Edition 1,” Tyler said as he proudly showed me this beautifully designed tabloid newspaper, printed on good quality paper.

The second surprise for me was to hear that this Monocle Winter publication is printed across the Swiss border with Germany, at the Sudkurier printing plant in Konstanz. Â Sudkurier, as readers of TheMarioBlog know, has been one of my client newspapers for many years.

Those of us who have gotten used to the Monocle Summer Weekly will find that the Winter cousin is as packed with information and surprises.

It is a 3-section newspaper: First Book (News and Comment), Second Book (Business Culture, Design & Fashion), Third Book (Food, Drink & Travel). Â The Winter publication is developed in Zurich, edited in London and printed in Konstanz—indicating that it is as mobile as its CEO/Publisher Tyler BrulÃ©.

In this edition, one can follow the headlines:

“Socks can make a successful present, no, seriously…”

“Adelboden: The Ski Resort that Should Be your Next Base.”

“Lean Looks: The best attire for a whole new winter wardrobe…”

And, how about a food cover for Book 3 that takes us into a restaurant in the Dolomites, where a “canny couple” have turned an Alpine cabin into a new place that elevates the region’s cuisine.

And the advertising: gloriously displayed luxury items (of course, what would you expect in a publication under the watchful eye of Tyler Brulé, the so called king of lux?

Listen to my chat with Tyler Brulé in Monocle 24 Radio’s The Stack

This episode of Monocle’s The Stack was recorded live during the launch of my book, The Story, in Zurich, November 20 before a live audience. Tyler Brulé and I talk about the state of the media today, the makings of The Story, as well as the meaning of doing print happily in the mobile first era. Tune in here:

https://monocle.com/radio/shows/the-stack/378/play/

From Monocle Weekend

THE INTERROGATOR / EDITION 30

https://monocle.com/minute/2019/09/21/

Mario García

Editorial consultant Mario García has advised the most important newsrooms in the world on design – and how best adapt to a digital transition. More than 700 publications, from The Wall Street Journal to the South China Morning Post, have received his strategic steer. Other than being an adjunct professor at Columbia University’s School of Journalism, he also runs his own consultancy firm: García Media. Nowadays his speciality is how digital devices influence narrative structure and consumption; his latest book, The Story, was written specifically to be read on a phone. Here, though, he confesses to a few analogue pleasures.

What they are saying about The Story!

The Story is here!

You can now download my new mobile storytelling book, The Story, from Apple Books at $6.99
This is Book 1 of a Trilogy! The other two books coming soon.
https://books.apple.com/us/book/the-story-volume-i/id1480169411

The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Order The Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.

My chat with in Monocle Radio

Listen to my chat in Monocle Radio’s The Stack: Latest episode‘The Face’ and ‘The Story’:We welcome the return of the print version of ‘The Face’ and talk to legendary newspaper designer Mario Garcia about his latest book, ‘The Story’.
https://monocle.com/radio/shows/the-stack/368/play/

My interview with CNN en Español

I was a guest in the program Encuentro, hosted by Guillermo Arduino daily at CNN en Español. The interview was about how we read on mobile devices and my introduction of my new mobile storytelling book, The Story, to a Spanish-language audience.