Another study is here to show us how millennials, those aged 20-33, consume information and entertainment. You got it right: they prefer their phones for both of those things.
I urge you to read the new studies from Deloitte and GlobalWebIndex. I have singled out three takeaways from the study that should be required reading for media publishers everywhere.
The millennials love their social media
“Globally,” GlobalWebIndex reported, “around 1 in every 3 minutes spent online is devoted to social networking and messaging, with digital consumers engaging for a daily average of over 2 hours (rising to 2 hrs 40 mins among 16-24s).”
When it comes to Generation Z, those 14-19, a group in which I have several grandchildren, the obsession with social media be even greater, if such a thing is possible. This study shows that in these groups, 94% have at least one social media account. “The average internet user now has about 8 social accounts,” GWI found, “up from only 3 in 2012.”
I know that publishers and editors have made tremendous progress bringing social media components and strategies to their newspapers and magazines, but probably not enough in terms of engagement. I think we need to take a look at Snapchat Discover, for example, and new ways of storytelling to truly become essential in the lives of millennials and those younger. The New York Times is now part of Snapchat Discover.
Online video is a fully established platform
Among all internet users (aged 16-64), 92% watch video clips online each month, GWI revealed, with just under half watching live TV, online TV/movies, and 53% watching sports online.
This is something that I remind my clients about at each turn. Video should be an integral part of visual storytelling, and not necessarily always with audio attached.
Cord-cutting: mobile devices have it!
Millennials and Generation Z have led the way when it comes to cord-cutting. For them, it is all about mobile devices in influencing their media and communications habits.
Generation Z spend longer online on their mobiles than they do on all other devices combined, GlobalWebIndex discovered. They also found that smartphone ownership amongst this demographic dwarfed their ownership of other media devices.
Speaking Engagements Coming Up
SIPConnect 2017, to be held in Miami June 21-23, is a program of the Inter American Press Association, IAPA, or SIP (Sociedad Interamericana de Prensa). The venue will be the Hilton Miami Downtown Hotel.
Details:
Join us at the SIPConnect Hemispheric Conference 2017. Organized by the IAPA, SIPConnect is a gathering of media and digital businesses to encourage more audiences and higher revenues. It’s a laboratory for new ideas and successful experiences for the digital transformation. As in the 2016 successful meeting that was attended by media from the US, Latin America and the Caribbean, experts in digital businesses and representatives of innovative companies will participate in this event.
For more information: http://www.sipiapa.org/notas/1211078-llamado-sipconnect-2017