France’s Les Echos occasionally does a half wrap around his front page, as seen in this example, allowing for a glimpse of what is on page one, but giving the ad, especially this one in deep red, primary attention. Other newspapers , such as the International Herald Tribune, do full wrap around advertising during special times of the year, as during Fashion Week.
Other configurations that take us into more innovative ways of presenting the ads include:
The Belt ad, where the advertising message cuts across the middle or lower part of the page, with editorial content above and below it.
The top of the page ad: where the usual baseboard ad is taken to the very top, with content directly under.
The book end ads: two vertical one or two column towers for a product that usually buys both units. Editorial content is placed between the two “book end” structures.
These ad configurations pay a special premium, as they obviously receive more attention than the traditionally positioned ads which readers may choose to ignore.
WHERE IS MARIO: At home in Tampa, Florida.