It’s no secret: social media has become a major preferred source of news and information for many, leaving behind traditional journalism outlets like newspaper and television.
The first Global Relevance Review, which surveyed 13,000 people across 13 countries, found that social media is now judged to be the most relevant source of information worldwide, with 59% citing it as important to their personal understanding. Television came in second (57%), “word of mouth from friends and family” ranked third (45%) and newspapers and online news pulled in last with 42% and 41% respectively.
54% are drawn to information that is useful/practical, while 53% seek out the informative.
Another bit of data to help publishers and editors everywhere realize the importance of paying attention to the content of social media and what the existing and potential audience of our newspapers and magazines happens to be tuned in to. It is also another reason to justify the appointment of a social media editor/coordinator in every newsroom.
I can forecast “social media desks” in the newsroom, populated by a team whose sole task is to deal with the presence of a newspaper’s brand in the world of social media. The audience can be found in Facebook, Instagram, Twitter, Snapchat, etc.
Your newspaper brand needs to be represented there as well.
Speaking Engagements Coming Up
SIPConnect 2017, to be held in Miami June 21-23, is a program of the Inter American Press Association, IAPA, or SIP (Sociedad Interamericana de Prensa). The venue will be the Hilton Miami Downtown Hotel.
Details:
Join us at the SIPConnect Hemispheric Conference 2017. Organized by the IAPA, SIPConnect is a gathering of media and digital businesses to encourage more audiences and higher revenues. It’s a laboratory for new ideas and successful experiences for the digital transformation. As in the 2016 successful meeting that was attended by media from the US, Latin America and the Caribbean, experts in digital businesses and representatives of innovative companies will participate in this event.
For more information: http://www.sipiapa.org/notas/1211078-llamado-sipconnect-2017