Passing through the Frankfurt airport on Sunday and enjoying all those very magazine-like front pages for the country’s top newspapers. It is as if the Germans invite newspaper readers to kick off their shoes and enjoy a fabulous Sunday brunch of content, starting on Page One.
Take a look here and you will see many mini (and large) posters on the front pages of Germany’s most “national” newspapers, including the classic Frankfurter Allegemeine, which has traditionally been the gray lady of German newspapers—but not on Sunday, when they wear the Sunday’s best up front, a dramatic change from their Monday-Friday editions, where color is hardly seen.
Here is the Suddeutesche Zeitung which provides a large navigational promo unit at the top of its Sunday front page, highlighting its best offerings.
Here are the rest, including the financial daily, Handelsblatt (currently one of our Garcia Media clients), displaying a full poster on its tabloid-format front pages. Then there is Die Zeit, one of our projects too, and I simply can’t help but rejoice and smile every time I see all those large images and color for a newspaper that when we transformed it in 1994 was black and white and almost without any photos.
Mario’s speaking engagements
Here are places where I will be taking the message of mobile storytelling in the weeks ahead:
May 25, Milan, Italy, EidosMedia Annual Customer Meeting, Keynote: Mobile First Strategies for Publishers
June 12, NEC Media City, Bergen, Norway, Storytelling workshop for Editors
June 13, Fortellingens kraft 2019, Bergen, Norway, Long form Mobile Storytelling for Writers
July 11, Florida Media Conference, St. Petersburg, FL, Keynote for editors: The mobile first newspaper strategy.
Mario’s weekend rituals…..
Monocle interviews me about what I do on a typical weekend (is there such a thing? Not for someone like me who is seldom in the same location twice. But I gave it my best shot, for what may come as a normal weekend, when I am home in New York! Enjoy.
https://monocle.com/minute/2019/04/27/
Pre-order The Story
The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Find out how, pre-orderThe Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.
Order here:
https://thaneandprose.com/shop-the-bookstore?olsPage=products%2Fthe-story
An interview of interest
http://www.itertranslations.com/blog/2019/3/11/fd60ybflpvlqrgrpdp5ida5rq0c3sp
TheMarioBlog post #3054