I have always enjoyed the innovative Swedish daily Dagens Nyheter. In fact, I had the honor of working with the DN team a few years ago when Joachim Berner was its editor in chief. We did a refresh of the design of DN at the time and I worked closely with the art director and designers to give the paper a fresh look, as well as for its supplements.
Now I read about the Dagens Nyheter approach to paywalls, which I also find quite refreshing. It offers options, which is what it is all about with monetizing efforts. One size does not fit all, and neither does only one option. I recommend to my clients that they consider various possibilities, since not two groups of readers are the same.
That is why I was interested in this piece that tells us that Dagens Nyheter offers three paywall options as follows:
- The first, a meter where readers can access three articles a week, accounts for 10% of the title’s conversion to subscribers.
- The second, a premium model where two or three daily lifestyle articles are for subscribers, converts 30% of prospects.
- The third, introduced in early 2017, is based on how well an article is received: Articles that reach a certain amount of traffic in the first three to four hours go behind the paywall. According to the publisher, this accounts for 60% of its conversion rate, on average 50 articles per week hit these criteria.
These are good models for publishers to look at. Again, the Scandinavian newspapers continue to be at the top of innovation.
Mario’s speaking engagements
Here are places where I will be taking the message of mobile storytelling in the weeks ahead:
May 24, Milan, Italy, EidosMedia Annual Customer Meeting, Keynote: Mobile First Strategies for Publishers
June 12, NEC Media City, Bergen, Norway, Storytelling workshop for Editors
June 13, Fortellingens kraft 2019, Bergen, Norway, Long form Mobile Storytelling for Writers
July 11, Florida Media Conference, St. Petersburg, FL, Keynote for editors: The mobile first newspaper strategy.
Mario’s weekend rituals…..
Monocle interviews me about what I do on a typical weekend (is there such a thing? Not for someone like me who is seldom in the same location twice. But I gave it my best shot, for what may come as a normal weekend, when I am home in New York! Enjoy.
https://monocle.com/minute/2019/04/27/
Pre-order The Story
The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Find out how, pre-orderThe Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.
Order here:
https://thaneandprose.com/shop-the-bookstore?olsPage=products%2Fthe-story
An interview of interest
http://www.itertranslations.com/blog/2019/3/11/fd60ybflpvlqrgrpdp5ida5rq0c3sp
TheMarioBlog post #3057