While not a common practice in the United States, posting pages of the print edition of a newspaper on display windows, to allow people in the street to have the newspaper experience without necessarily buying a copy, has been a tradition in many countries.
Today, while walking in Dusseldorf, Germany, I was surprised to see that the regional newspaper, Rheinische Post, takes the practice to the next level, creating an interactive experience for the readers on the go. A Manu appears on the left hand side of the projected printed page, which allows the reader to navigate thru sections, as seen here:
A few blocks away, another local newspaper of Dusseldorf, Westdeutsche Zeitung, displays its printed pages in the traditional way:
Of related interest:
Previously in The Mario Blog–
Our mobile storytelling workshops now available remotely
Professors: get your review version of The Story on time for fall classes
As an academic, I know the importance of having the right tools to advance our students, especially on the important subject of mobile storytelling. Please drop me an email if you would like to sample The Story in its digital edition: mario@garciamedia.com
Start writing or type / to choose a block
The full trilogy of The Story now available–3 books to guide you through a mobile first strategy. Whether you’re a reporter, editor, designer, publisher, corporate communicator, The Story is for you! https://amazon
TheMarioBlog post # 3338