This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, June 3 (reporting from Berlin).
I admit that the first thing that caught my eye when I ran into this article, written in Spanish and published by Laboratory de Periodismo (Journalism Lab), was the image you see here. The headline on the front page of La Tercera reads:
Journalism no longer fits into print
La Tercera’s editor, José Luis Santa María, goes further:
“….quality journalism no longer fits into paper. We must be capable of informing, interpreting and contextualizing 24 horas thru the various platforms and formats.”
1. A new newsroom organization for the “new challenges”
A first team of section heads, which right now concentrates mostly on the print edition, will now turn their attention to how content flows across all platforms.
A second team will be in charge of breaking news only, with responsibility for the day to day of the print edition, but with emphasis also on weekend editions.
2.- Focusing on the users
It is necessary to create structures that digitize information, but not just that, the editors believe that there is a need to get closer to the users, to understand how they react and consume information.La Tercera has started this with the creation of new products, such as La Tercera PM, Culto, Mouse as well as podcasts.
3.- Digital subscriptions for all
This is quite revolutionary.
All print subscribers automatically become digital subscribers, to pay back the loyalty of these subscribers who have accompanied La Tercera for many years.AT the same time, La Tercera executives believe that with digital subscriptions there has to be added value. In this regard, the editor says that it is not just adding content but offering journalism of the highest quality.
I think these are all sound steps.
I am still contemplating that headline on the front page: Journalism no longer fits into print.
Hummmm.
Read complete article in Spanish
Mario’s speaking engagements
Here are places where I will be taking the message of mobile storytelling in the weeks ahead:
June 12, NEC Media City, Bergen, Norway, Storytelling workshop for Editors
June 13, Fortellingens kraft 2019, Bergen, Norway, Long form Mobile Storytelling for Writers
July 11, Florida Media Conference, St. Petersburg, FL, Keynote for editors: The mobile first newspaper strategy.
Mario’s weekend rituals…..
Monocle interviews me about what I do on a typical weekend (is there such a thing? Not for someone like me who is seldom in the same location twice. But I gave it my best shot, for what may come as a normal weekend, when I am home in New York! Enjoy.
https://monocle.com/minute/2019/04/27/
Pre-order The Story
The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Find out how, pre-orderThe Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.
Order here:
https://thaneandprose.com/shop-the-bookstore?olsPage=products%2Fthe-story
An interview of interest
http://www.itertranslations.com/blog/2019/3/11/fd60ybflpvlqrgrpdp5ida5rq0c3sp
TheMarioBlog post #3063