TAKEAWAY: A lot of what we do is about creativity: reacting to the content, the photo and always the moment. However, may of the decisions we make as designers is based on research, as in the way eyes land on a page or screen. Today’s Pure Design download is about how eyes move on a page, and what we know about it.
On a broadsheet, the eye moves from top left to bottom right diagonally. Photos get the first look, then headline, then caption. For online users, eyes move left to right on the screen, and same applies to tabloid/magazine pages.
Every Sunday: Jacky leads us to his favorite picks from Bild Am Sonntag!
Now that I have fully presented the first of six sections of Pure Design on TheMarioBlog, I am offering the entire initial section, “Words,” available for download—all 33 pages of it. This may be useful for those of you saving or printing out Pure Design and will be done following each of the remaining sections. At the end of our journey through words, type, layout, color, pictures, and process, I will publish the entirety of Pure Design in one file.
The 2009 edition of World Press Trends from WAN/IFRA is now available. I always like to review this report for its complete information on global circulation, advertising and online trends in our industry. All countries in the world where daily newspapers are published are covered in the publication.
This year the WAN/IFRA folks have decided to publish a print version but only make the book available on pdf.
Those interested go:
http://www.wan-press.org/forms/wpt2009.html
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Two Marios. Two Views.
Follow Mario Jr. and his blog about media analysis, web design and assorted topics related to the current state of our industry.
http://garciainteractive.com/
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To read TheRodrigoFino blog, in Spanish, go:
https://garciamedia.com/latinamerica/blog/
TheMarioBlog posting #331