Seen while traveling through Madrid’s Barajas Airport this week: as I sat in the Lounge waiting for my flight to Munich, an Air Europe aircraft arrived at the gate right below where I was seated.

What a surprise to see the logo of Spain’s newspaper, El Mundo, large across the fuselage.

I admit that I had never seen a newspaper brand advertised on an aircraft like that, and I wonder how effective this campaign has been for El Mundo. It is definitely large visibility for the brand with the opportunity to probably have it “travel” with that aircraft around several Spanish cities each day.

Will be curious to find out more. Someone once told me that any marketing effort is better than no effort at all. This is as high flying as a marketing campaign can get!

The Trumpian view from Germany

This is the front page of this week’s Die Zeit.

President Donald Trump recently imposed steep tariffs on imported steel and aluminum and people in many nations, including Germany, are not at all happy about the consequences.

Headline reads:

Trump attacks from Germany

Society of News Design New York: Celebrating 40 years

The Society for News Design’s 40th Anniversary Workshop, Creative Conference and Awards Gala will be in New York City, March 22–24.

Workshop chair Tyson Evans, of The New York Times, and an army of volunteers are organizing three packed days of talks, training, networking and inspiration about the future (and past) of storytelling, visual journalism and news products across print and digital.

Speakers announced so far include Scott Stowell, proprietor of Open and winner of the National Design Award for Communication Design; Jennifer Daniel, of Google; John Maeda, of Automattic and visual journalists from The New York Times, Washington Post, Axios, Vice, ProPublica and more.

I am honored to be one of the speakers.

If you would like to attend what promises to be one of the best SND gatherings ever, please go here for more information:

https://nyc.snd.org