Editors and publishers take notice.
For publishers and editors who are still doubting if to go with a mobile first strategy, this study by e.marketers should be the decisive and loud wake up dall.
If we analyze this study, we see that the smartphone is, indeed, a constant companion. The possibilities are tremendous for us to keep our publications’s brand in front of that audience.
It is now safe to assert that the average US user is sending total time of 12 horas and 9 minutes per day using mobile devices.
Users seem to be spending more time in front of phone screen than a TV screen.
The study does not go much in depth as how these 12 hours are utilized, except to mention that the phone allows for multi tasking, which the users definitely do not even aware that they are doing so. The phone rings, a call is answered, or we make calls, check the weather, seek a map to help us navigate an address, or turn to social media. But the opportunities are there for a publisher to “interrupt” with push notifications and news alerts, making the brand relevant and present. No better chance ever existed.
Following the US are France, Germany and Canada (n that order) with the highest average time spent on mobile devices, as per the chart here:
This next chart shows the preponderance of mobiile consumption over that of television–which I found quite surprising. Of course, many of those die hard mobile users may be watching their favorite Netflix series on their phone.
I see the significance of this study in terms of how advertisers will realize what a fantastic platform a mobile device can be to push their products.
Read the entire study here
https://www.emarketer.com/content/time-spent-with-media-2019
A Spanish analysis of the study
Rodrigo Fino, of our Garcia Media Latinamerica office in Buenos Aires, takes a look at the study and draws his own conclusions:
Mario’s speaking engagements
Here are places where I will be taking the message of mobile storytelling in the weeks ahead:
June 12, NEC Media City, Bergen, Norway, Storytelling workshop for Editors
June 13, Fortellingens kraft 2019, Bergen, Norway, Long form Mobile Storytelling for Writers
July 11, Florida Media Conference, St. Petersburg, FL, Keynote for editors: The mobile first newspaper strategy.
Mario’s weekend rituals…..
Monocle interviews me about what I do on a typical weekend (is there such a thing? Not for someone like me who is seldom in the same location twice. But I gave it my best shot, for what may come as a normal weekend, when I am home in New York! Enjoy.
https://monocle.com/minute/2019/04/27/
Pre-order The Story
The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Find out how, pre-orderThe Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.
Order here:
https://thaneandprose.com/shop-the-bookstore?olsPage=products%2Fthe-story
An interview of interest
http://www.itertranslations.com/blog/2019/3/11/fd60ybflpvlqrgrpdp5ida5rq0c3sp
TheMarioBlog post #3072