It is as simple as those hot and cold knobs on your shower. Simplicity that allows the user to make a decision quickly about where he wants to go and what he wants to do.
Goldman Sachs, the financial services giant, introduces Blockchain, or what it refers to as The New Technology of Change, with “chapters”, which facilitate navigation: Who we are? What we do? Our Thinking.
These three simple nav tools take you into screens that offer short texts and simple explanations.
At its core, a Blockchain is a transparent and secure record of transactions. Take an interactive tour of how the technology works and start to envision its potential for redefining the nature of everyday transactions.
I believe that most of the people who read news online are ready for a more simplified approach, especially because they are reading stories on mobile devices. The less crowded and easier to navigate a site, the more engagement we will get from the readers, and, as a result, longer time spent with our products and more sharing of stories.
Something to think about!