That’s Melissa McCarthy on the cover of the newly redesigned and revamped Glamour.

Perhaps the cover should be the magazine’s new editor, Samantha Barry, who is the woman behind the many changes highlighted in this edition of the iconic magazine.

There is a new logo. There is a new reorganization of content. Yet, there is still print, but working in greater unison with the online edition, according to Barry.

“Glamour needs to feel in both print and digital that you are part of a tribe, it’s not behind a [VIP] room.”

Some numbers: With 6.9 million unique US visitors in March 2018, Glamour is larger online than Teen Vogue, which has 3.9 million unique visitors, and smaller than Cosmopolitan.com, which has 19 million, according to ComScore.

Interesting (and perhaps radical) changes for Glamour:

Take a look at the before and after:

It’s a dramatic change for Glamour, which has followed a successful print formula for years.

New logo

The print cover has a new logo in an architectural and modernist typeface designed to also pop online. The theme is money — how women spend and save and struggle for financial freedom.

I like the new logo and how it gives the cover (and the brand) a fresh, distinctive look. As of this writing, the new branding was not yet reflected on the glamour.com website.

Content flow

The traditional front-of-book and well structure is gone, leaving just four sections of content: #Look, #Feel, #Live and #Think. Barry promises that the back of the book will have truly engaging content!

Newsletters print and digital

Every day at a 9am staff meeting, Barry evaluates traffic and engagement. Her most important metric is habit, or returning visitors. She wants to jazz up the newsletters.

EVENTS and brand extensions

I am not surprised that Glamour is emphasizing events as part of its makeover.

Barry working to expand the Glamour Women of the Year awards, a speaker series and awards show . They see more opportunities to bring readers together — and charge tickets accordingly.

Social media and videos

Barry said she’s also looking to produce more video series and Instagram stories, part of a wider push by Condé Nast into video, which attracts more advertising revenue per view.

All of the above are the great recipe for evolution, for attracting new subscribers, and for creating synergies between the brand, print and digital.

Will keep an eye on the new Glamour!

Read all about it:

https://www.businessoffashion.com/articles/bof-exclusive/finding-a-place-for-glamour-magazine-in-2018?utm_source=twitter.com&utm_medium=socialshare&utm_campaign=bof