The Mario Blog

06.01.2007—4pm    Post #130
Gensler

The international architecture firm had a problem. Clients who came to them for, say, airport design were not aware of their other offerings, like retail design — which might be useful to someone building an airport. Garcia Media’s John Miller created a corporate site built around rich, mini-sites for each practice area. When you go […]

The international architecture firm had a problem. Clients who came to them for, say, airport design were not aware of their other offerings, like retail design — which might be useful to someone building an airport. Garcia Media’s John Miller created a corporate site built around rich, mini-sites for each practice area. When you go to any of the mini-sites, they are filled with current projects and links to related practice areas. In addition, we created an interactive annual report, accessible from the site. For both the annual report and site, we created online brand guidelines to compliment print standards.

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