We are excited to announce that we will be collaborating with GateHouse Media to rethink its more than 460 local media websites, with a particular emphasis on mobile. Full announcement below:
AUSTIN, Texas–(BUSINESS WIRE)–GateHouse Media, LLC (“GateHouse Media” or the “Company”) has selected García Media, led by internationally recognized CEO and founder Dr. Mario García, to redesign the Company’s more than 460 local media sites.
The cross-platform redesign is expected to deliver a more modern and interactive user experience to the millions of readers of GateHouse Media’s phone, tablet and desktop products.
García Media has consulted with more than 700 media firms in 121 countries on web and print design projects. The GateHouse Media project will be one of its largest to date.
A central focus will be on delivering news and other valuable content in formats more suited for GateHouse Media’s increasing mobile audience. The redesign also seeks to provide advertisers with new and more innovative and effective ways to present their brands to visitors.
“We’re thrilled to be working with García Media. Their focus on creating a great consumer experience and their insights with regard to mobile product design align with our goal of strengthening our mobile products and overall brand experience,” said Kirk Davis, CEO of GateHouse Media.
“We at García Media are happy to have this opportunity to collaborate with the talented team at GateHouse Media,” said Mario García. “GateHouse is an ambitious group where the word 'expansion' is essential to daily operations. We envision the synergies we can share as we rethink the Company's websites to accommodate the flow of news in so many communities; audiences are constantly engaged in this era of the 'media quintet,' connecting to smartphones, tablets, computers, print publications and now smartwatches for information.”
Planning for the project is underway and GateHouse Media plans to launch the first sites on the new design in early 2016.
“García Media has a tremendous reputation in the news industry, having redesigned hundreds of newspapers and websites” said David Arkin, Senior Vice President of Content & Product Development for GateHouse Media. “Their work is top notch. We love that this project isn’t just about improving the look of our sites but also improving our content strategies and helping us evolve those strategies specifically in mobile.”
About GateHouse Media, LLC
GateHouse Media, headquartered in Pittsford, New York, is a wholly owned subsidiary of New Media Investment Group Inc. (NYSE:NEWM), which is focused primarily on investing in a high quality, diversified portfolio of local media assets. GateHouse Media is one of the largest publishers of locally based print and online media in the United States as measured by its 127 daily publications. As of April 30, 2015, GateHouse Media reaches over 19 million people on a weekly basis across 32 states through hundreds of community publications and local websites. For more information regarding GateHouse Media, please visit http://www.gatehousemedia.com.
About Garcia Media
García Media is a global media consulting firm with over 30 years of experience. Led by Dr. Mario R. García, the García Media team includes top consultants in the fields of newspaper and magazine design, web strategy and design, mobile apps, branding and corporate communications. The firm has offices in Tampa, Buenos Aires and Hamburg and can be reached at https://garciamedia.com/what_we_do.