We are always on the lookout for advertising placement that stands out.
In that spirit, we bring you this “look at that front page ad” segment for your enjoyment today.
Well, this front page from India’s Hindustantimes shows us a different way to get an ad up on page one. The ad, for a gel bath soap, seems to sort of bubble up on the page. Sorry, it does not come with scratch and sniff features for those interested in knowing about the smell of the soap’s fragrance.
What is interesting is the “headlines” and promos that the ad allows us to peek into behind it.
I predict that we will see more of this type of Page One advertising in the months ahead.
All about what’s relevant….
Mario Garcia Jr. starts the year with some reflections on what is relevant to him this year——as in not stopping by the McDonald’s drive thru on the way home from work——but also what “relevance” means to us in our business.
See his blog here: http://garciainteractive.com/blog/view/50/
Garcia Media Latinoamerica turns 10 years
Our Garcia Media office in Buenos Aires, Argentina, is celebrating its 10th birthday.
To celebrate the event, Rodrigo Fino, president of GM Latinoamerica, reminisces about these 10 highly productive years, and recounts some of the most interesting projects carried out there. At the same time, the look of the GM Latinoamerica site gets a redesign.
Go here (In Spanish): http://garcia-media.com.ar/blog
TheMarioBlog post #444