From Brazil’s Folha: a storytelling extravaganza

This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday , November 4, reporting from Paris.

Storytelling Webinar Nov. 6

https://www.inma.org/webinar-detail.cfm?w=91

About this Webinar

In this Webinar, famed designer and consultant Mario Garcia will present the necessary strategies to create a mobile-first operation, including conceptualizing, editing and designing for the small screen of a smartphone, where the majority of the audience is consuming information. Dr. Garcia has served as a consultant for more than 730 media projects in 121 countries.

Date

Wednesday, 6 November 2019

Time

10:00 a.m. – 11:00 a.m. New York time

Where

New York, United States

Cost

This Webinar is free but only available to Full INMA members:

Check to see if your company is a Corporate Member (request to be added to the membership)

Join INMA as a member and register for the Webinar

For all inquiries, send an e-mail to Krista Avedikian at krista.avedikian@inma.org

Folha: A world without barriers

https://arte.folha.uol.com.br/mundo/2017/un-mundo-de-muros/

From Folha de Sao Paulo comes this impressive multimedia story headlined A World of Barriers.

The intro reads like this:

In a world that is more interconnected each time we continue to build barriers and fences to keep those that it considers undesirable out. In 2001 there were 17 such barriers, but today the number is 70.

So the Folha team traveled to four continents to tell stories of how different countries divide their populations, or stop the flow of refugees, or hide poverty, or fear. Barriers also divide some from war, inequality or climate change. The multimedia story tells about what and who are behind those borders.

I liked the impressive use of visuals through these stories, which are segmented by countries, and in two cases, the barriers exist within one country, as in the case studies of Brazil and Peru.

Multimedia, yes; linear for mobile, no

While this Folha story deserves high praise for its combination of a first class journalistic piece, with breathtaking images and videos, I would not describe it as a linear story for mobile. Why? Well, the texts are separated by visuals—mostly collages of photos, and some videos—-but those are not necessarily linked to the text above them.

I imagine that the story was written in the traditional style as narrative, then the many visuals and videos added.

The audience will enjoy this piece tremendously, as so did I as we discussed it in my workshop in Bogota this week. The story wowed all the participants! And me, too.

Bravo, Folha!

Take a look at some of the images

Launch party for The Story in Zurich

From Monocle Weekend

THE INTERROGATOR / EDITION 30

https://monocle.com/minute/2019/09/21/

Mario García

Editorial consultant Mario García has advised the most important newsrooms in the world on design – and how best adapt to a digital transition. More than 700 publications, from The Wall Street Journal to the South China Morning Post, have received his strategic steer. Other than being an adjunct professor at Columbia University’s School of Journalism, he also runs his own consultancy firm: García Media. Nowadays his speciality is how digital devices influence narrative structure and consumption; his latest book, The Story, was written specifically to be read on a phone. Here, though, he confesses to a few analogue pleasures.

What they are saying about The Story!

The Story is here!

You can now download my new mobile storytelling book, The Story, from Apple Books at $6.99
This is Book 1 of a Trilogy! The other two books coming soon.
https://books.apple.com/us/book/the-story-volume-i/id1480169411

The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Order The Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.

My chat with in Monocle Radio

Listen to my chat in Monocle Radio’s The Stack: Latest episode‘The Face’ and ‘The Story’:We welcome the return of the print version of ‘The Face’ and talk to legendary newspaper designer Mario Garcia about his latest book, ‘The Story’.
https://monocle.com/radio/shows/the-stack/368/play/

My interview with CNN en Español

I was a guest in the program Encuentro, hosted by Guillermo Arduino daily at CNN en Español. The interview was about how we read on mobile devices and my introduction of my new mobile storytelling book, The Story, to a Spanish-language audience.