The Mario Blog

Fortuna magazine in Argentina: How much time do you have today?

In Argentina, the business weekly magazine, Fortuna, which belongs to the Grupo Perfil in Buenos Aires, has taken the concept of “time” directly to the pages of the magazine. The table of contents gives readers certain options depending on how much time they have to read: if 15 minutes, then three articles are listed — and the same for those with 20 or 30 minutes to spend with Fortuna.

Each article offers the estimated time that it would take to read it at the bottom edge of the page. And, in each case, all Web sites for companies mentioned in the article are also listed. Flash meets Substance meets Fizz.

More samples

The Miami Herald
The Wall Street Journal
Real Simple