When Le Journal de Montreal carried out its last website redesign, it made sure that each article page acts as an entry to website. You can take a look here.
I discovered this recently while part of the jury for the Digital Media North America Awards (see info below). This is a subject dear to me and one that we have discussed in this blog before: is it the end of the home page? With more users coming to our content via a single link encountered in social media, then article pages have to serve the dual purpose of offering the content of a story while enticing users to read other stories in the website.
If we take a look at the article page format for Le Journal de Montreal, we see that the left column is dominated a series of Recent Articles, that we assume readers may like to sample. There is also a full navigator column and, then a right column full of images and headlines for a variety of content.
The home page is photo driven in what the editors refer to as a “photographic mosaic.”
Editors tell that site statistics have tripled and are now reaching daily 2.4M daily page views and 850k unique visitors which since these changes in the design of the website were implemented.
Digital Media North America
http://events.wan-ifra.org/events/digital-media-north-america-2017
This two-day event, organized jointly by WAN-IFRA and the News Media Alliance (NMA), will provide a unique opportunity for North American news media executives to hear and discuss digital revenue strategyfrom the world’s most advanced media companies.
I will be one of the speakers for this conference in New York City.