TAKEAWAY: We update our Pure Design fable on ad experimentation. Much has happened since 2002 in this area, and I am happy to report progress.
Pure Design download: Make a difference with those ads
Mundo D, the sports supplement of Argentina’s La Voz del Interior, uses silent ad for Telefonica at top of Page One (Garcia Media Latinoamerica)
First came advertising on the front page of American newspapers (big gasp here!), then came silent ads (inspired by what we see in the Internet and, particularly on news websites). Suddenly, there were ads at the top of the page, or belt ads passing thru the middle of the page, and island ads, and pizza shape ads. Since 2004, we have witnessed perhaps the most active level of experimentation with advertising ever in newspapers and magazines. No question that the economic crisis of the past 18 months has had a lot to do with revving up the engines of ad placement and creativity. It is a good thing, and I hope that the signs of economic recovery will not stop it.
Follow up: Next on Sunday pages
We bring you some selected pages from Next on Sunday (August 16th edition) as a follow up to our coverage of the last two weeks from Lagos, Nigeria. As you recall, Next on Sunday starts with a broadsheet first section, then goes to tabloid for Metro, Sports, Arts & Culture. Yesterday, August 17th, Next the daily was launched.
Assorted pages from Next on Sunday appear here:
Front page of Next on Sunday, August 16, 2009 edition: a broadsheet, using the front page as a map to the journey inside.
Metro section opener and inside page
Sports section front and inside page
Photo pages play a key role in Next on Sunday. A short “mini story” accompanies these pages, especially to tie a single theme together
Previous blog postings about Next
The official website:
www.234next.com
https://www.garciamedia.com/blog/articles/in_nigeria_a_new_daily_is_born_today/
https://www.garciamedia.com/blog/articles/Weekend_Updates_A_visit_to_Victor_Ehikhamenors_studio/
https://www.garciamedia.com/admin/index.php?S=3d288590d403189c70a2b177e20a8bb8577a3b25&C=edit&M=edit_entry&weblog_id=6&entry_id=685
https://www.garciamedia.com/admin/index.php?S=6bed83f06c1beac7b1d0578a3c490f80481ba6b1&C=edit&M=edit_entry&weblog_id=6&entry_id=684
https://www.garciamedia.com/blog/articles/nigerias_next_on_sunday_changing_journalism_one_sunday_at_a_time/
https://garciamedia.com/blog/articles/next_on_sunday_the_new_newspaper_that_raises_journalistic_bar_in_nigeria/
Who is Jacky?
Jacky belongs to Frank Deville. The Luxembourg-based pooch is an “avid reader” of the German newspaper, Bild Am Sonntag. Every Sunday Jacky picks stories and interesting graphics in Bild Am Sonntag , the German newspaper.
Pure Design: Download entire section: Type
Download entire first section of Pure Design: Words
Now that I have fully presented the first of six sections of Pure Design on TheMarioBlog, I am offering the entire initial section, “Words,” available for download—all 33 pages of it. This may be useful for those of you saving or printing out Pure Design and will be done following each of the remaining sections. At the end of our journey through words, type, layout, color, pictures, and process, I will publish the entirety of Pure Design in one file.
WAN’s World Trends 2009 Report
The 2009 edition of World Press Trends from WAN/IFRA is now available. I always like to review this report for its complete information on global circulation, advertising and online trends in our industry. All countries in the world where daily newspapers are published are covered in the publication.
This year the WAN/IFRA folks have decided to publish a print version but only make the book available on pdf.
Those interested go:
http://www.wan-press.org/forms/wpt2009.html
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Follow the Marios
Two Marios. Two Views.
Follow Mario Jr. and his blog about media analysis, web design and assorted topics related to the current state of our industry.
http://garciainteractive.com/
Visit Mario Sr. daily here, or through TweetsByDesign (www.twitter.com/tweetsbydesign)
In Spanish daily: The Rodrigo Fino blog
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To read TheRodrigoFino blog, in Spanish, go:
https://garciamedia.com/latinamerica/blog/
TheMarioBlog posting #335