The Mario Blog

01.08.2018—1am    Post #5830
End of print edition for Montreal’s La Presse

It was a death announced. Just as scheduled, the weekend print edition of La Presse ceased publication Dec. 31, while it continues to publish its daily and quite successful tablet edition

 

 

 

 

 

Here is last printed edition of Montreal’s La Presse, published Dec. 30, 2017.

 

Readers of TheMarioBlog know how much I admire the work that La Presse, Montreal’s daily newspaper, has carried out with its innovative and sophisticated tablet edition.  In what appears to be the end of an evolutionary process started in 2013 when La Presse+ was launched. It remains, in my view, one of the most appealing, user friendly and best designed tablet editions of a newspaper anywhere.

Completing a four-year cycle, now La Presse  has printed its final paper edition Dec. 30, marking the end of the 133 year old daily. Below is a reader reading the last and so called “historic number” edition of La Presse as a printed newspaper.

 

                                                                                                         Photo courtesy: Graham Hughes/The Canadian Press

Éric Trottier, told the Montreal Gazette in an interview the iPad edition of La Presse continues to grow, as daily readership nears 270,000, already surpassing the print edition at its height. These daily iPad readers spend about 40 minutes reading the digital paper, compared to print readers at 25 minutes. For those not familiarized with La Presse+, please it is worth your time to visit the segment of their website where the team explains how the tablet edition works: http://plus.lapresse.ca/decouvrez.html

 

 

 

It will be interesting to see how the talented team of La Presse devotes its full attention to a 100% digital operation. We will be watching with great expectations.

Previously about La Presse

Previously in the La Presse+ series

La Presse+: A Tablet Edition Success Story in Montreal.

https://garciamedia.com/blog/la_presse_a_tablet_edition_success_story_in_montreal

La Presse+ tablet edition gets a 30% rise in readership since axing weekday print edition

http://blog.wan-ifra.org/2016/05/27/la-presse-tablet-edition-gets-a-30-rise-in-readership-since-axing-weekday-print-edition

https://garciamedia.com/blog/la_presse_a_success_story_part_3_the_advertising/

 

Click here to download La Presse for iPad in the App Store

 

 

Mario’s Speaking Engagements

 

 

April 18-19, 2018-Newscamp ,Augsburg,  Germany.

 

 

 

 

May 26, 2018Associacion Riograndense de Imprensa, Univesidad de Santa Cruz (Unisc), Brazil

 

 

June 3-6, 2018The Seminar, San Antonio, Texas.

 

 

Garcia Media: Over 25 years at your service

 

TheMarioBlog post #2752

 

 

 

 

The Mario Blog