This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, December 15
Next for De Telegraaf: the introduction of the media quartet with one unified look in 2015
Recent front pages of De Telegraaf
Here we are, two months after that first night when everyone in the newsroom of De Telegraaf was asking questions about new styles. I admit that I witnessed a lot of nervous editors, but, then, when the edition was finished, there were champagne toasts and arms raised in the air to celebrate the moment.
As usually happens in the life of a daily newspaper, there have been 60 more days of the new tabloid Telegraaf. That's enough opportunities to let the style for everything from headlines and story structures to color palettes and grids to take hold and become more permanent.
So, it is with great interest that I am here in Amsterdam and in the newsroom of De Telegraaf again to see first hand what has transpired. If we go by the readers' vote of confidence—and 63000 more subscribers—then we can call this launch a success.
“With 63.000 new subscribers – 14% of the 450.000 copies they sell now – they are far ahead of any other Dutch newspaper,” says Piet Bakker, a Professor Crossmedia & Journalism at the School of Journalism in Utrecht.
This ,says Piet, is a good thing for De Telegraaf, since the competitors did not fare as well.
Many titles did not see a change at all. There is no increase in circulation. Some titles show a small increase in the quarter (we measure quarters in the Netherlands) of the change – 1000 to 8000 – but in all cases this increase vanished the next quarter.
With De Telegraaf saying that it has a conversion rate of 14% – it would mean that almost 10.000 of the 63.000 new subscribers will convert to a full-price subscription.
And, adds Hans Haasnoot, De Telegraaf art director:
“Best part is the number of people who never read De Telegraaf and who are now subscribing and sampling it for the first time.”
What next for De Telegraaf?
As the tabloid conversion has taken root, with readers liking it very much, the next step is now in motion: rethinking the website for www.telegraaf.nl, which will bei introduced in mid January 2015. Then, in an evolutionary way, other digital developments will follow, including curated editions for phone and tablet.
Previously about De Telegraaf as tabloid:
De Telegraaf: celebrating a landmark 60,000 new subscribers since relaunch of tabloid format on October 10.
https://www.garciamedia.com/blog/de_telegraaf_the_road_to_tabloid_part_1
https://www.garciamedia.com/blog/de_telegraaf_the_road_to_tabloid_part_2
https://www.garciamedia.com/blog/de_telegraaf_the_road_to_tabloid_part_3