TAKEAWAY: Recently I participated as a judge in the WAN/IFRA Cross Media Awards 2009. Here is a link to winners.
Here is an introduction I wrote for the book that announces the winners. You may access it here:
www.nxtbook.fr/nxtbooks/ifra/2009_xma_winners
They came from 16 countries, representing 26 publications,and they all had one thing
in common: taking the well known and respected brand of their newspaper and
extending it beyond the old de?nitions of everything from news to advertising.
In doing so, they attracted new audiences and infused their brands with an energy
and level of interactivity, such as to date we have
only seen in its infancy.
Perhaps there has never been a more important and strategic moment for innovation in the media. Technology
has created a historical shift of major proportions, forcing us to evaluate what
we do, and to seek new ways to do it. In essence, we must preserve those values
that our audiences have grown accustomed to and that, in spite of
lifestyle and technological changes, most do not wish to have altered.
Speci?cally, we should have the ability to transmit and to analyse
news events, and to do so in a credible and ethical manner. Having said that, most newspaper
companies and their managers know that this is not enough. With new lifestyles and technological changes come new
requirements, the most important of which is the desire of audiences to
interact with their brands. Second, for those I call “digital natives” – who travel equally well between print
and online – there must be interactivity. All of the examples I evaluated for the Cross Media Awards had plenty of that;
readers/users accessing specialty websites, attending events, buying products, interacting with celebrities.
As a curious aside, I had been involved with a number of the titles judged
(in years past) as a consultant during their redesigns, and for me to become
reacquainted with their products now was an amazing and happily surprising
experience. These newspapers had NOT settled for remaining as printed sheets
that appeared with news and features
Pure Design: download the entire book here
Link here to download the entirety of Pure Design—222 pages at the final count!
You are are free to read it online or print it out—whichever suits you best. To print it out, please go to the following link: http://issuu.com/mariogarcia/docs/mario_garcia_pure_design.
Who is Jacky?
Jacky belongs to Frank Deville. The Luxembourg-based pooch is an “avid reader” of the German newspaper, Bild Am Sonntag. Every Sunday Jacky picks stories and interesting graphics in Bild Am Sonntag , the German newspaper.
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http://garciainteractive.com/
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To read TheRodrigoFino blog, in Spanish, go:
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TheMarioBlog post #401