TAKEAWAY: Canon printers provides us with such an innovative ad online that we must stop, take a look, and even relaunch the page to see it again PLUS: Pure Design download: From Workshop to Prototype
Copy me on that ad!
Saw this incredibly innovative advertising by Canon printers on The New York Times website. Please take a look at how effective and entertaining this short ad is. Some of the most innovative uses of advertising online are usually found on the www.nyt.com site, but this one becomes a conversation piece.
The workshop as springboard to first prototype
I continue to be a fan of workshops where ideas are exchanged, the Macs are kept going, ideas land on the screen are reviewing on the big screen, discussed and either advanced or abandoned. It is the organic approach to looking at how a design could evolve.
Nowadays, I also use the workshop approach on the most important topic of convergence: honest discussions of how a newspaper tackles the path of the story and the implementation of the multiplatform newsroom. For this, workshops are perhaps the most effective tools. Converge, even more so than design, requires that various editors with a multitude of philosophies about the business of news, come to the table to defend their ideas as their newspaper takes the next step forward. The workshop is the ideal setting to emerge with a protocol of what the goals and philosophical statements for an organization are, and how they may be different from existing guidelines.
At a time when teams become ever more important than isolated solo performances, the workshop is the perfect setting.
TAKEAWAY: Our Pure Design download is all about that most important early step to guarantee a successful design: the briefing.
A note from Mario
Greetings from Miami, and my apologies for the slower updating of this blog this week. My 80-year-old mother has had surgery Tuesday and I have been taking care of her and will continue to do so to make sure she moves thorugh a speedy recovery. To all of you who have sent me notes and mails, I appreciate your support and good wishes. On behalf of my mama, “muchas gracias” to all. She appreciates your good thoughts and prayers. Keep them coming.
I don’t guarantee the regularity of my blog posts the next few days, and I thank you for your understanding. Will do our best here!
Good briefing, better design
Everytime someone asks me where I begin a design project, I usually say that, for me, the briefing, is that one pivotal stage where all things land on the table, then we prioritize, get a sense of hierarchy, and proceed to sketch ideas that may fulfill the goals of the briefing.
This Pure Design segment shows us the way:
Who is Jacky?
Jacky belongs to Frank Deville. The Luxembourg-based pooch is an “avid reader” of the German newspaper, Bild Am Sonntag. Every Sunday Jacky picks stories and interesting graphics in Bild Am Sonntag , the German newspaper.
Follow me at www.twitter.com/tweetsbydesign
Follow the Marios
Two Marios. Two Views.
Follow Mario Jr. and his blog about media analysis, web design and assorted topics related to the current state of our industry.
http://garciainteractive.com/
Visit Mario Sr. daily here, or through TweetsByDesign (www.twitter.com/tweetsbydesign)
In Spanish daily: The Rodrigo Fino blog
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To read TheRodrigoFino blog, in Spanish, go:
https://garciamedia.com/latinamerica/blog/
TheMarioBlog post #389