TAKEAWAY: We continue to discuss color, using Pure Design download as a springboard. The key: Readers do like color PLUS: Ads that take over Page One are back
The Wrap-Around Ads are Back
L’Essentiel of Luxembourg wrapped in one of those profitable department store ads this morning.
One sign that fall is in the air in Europe: those wrap-around ads are here, making newspaper advertising managers very happy. Those ads that dominate Page One (pushing it to Page 3 usually) are usually not seen at all during the slow summer months. So, when L’Essentiel, one of the free-distribution newspapers of Luxembourg, appeared this morning with a wrap-around advertisement for department store H&M, we knew that, although the temperatures remain relatively high outside through most of Europe, the first signs of fall are here.
Color and Research: Still Timely Information
The information we find in today’s Pure Design download is as timely as ever. If I were writing this “fable” today, I would like to inquire about the impact of color for online screens, although I am almost certain that the results would be similar: the eyes still enter through the largest image on the screen/page, regardless of color or black and white. Color can be an effective tool to identify sections or specific content. Color overuse is disturbing and tends to lose its impact.
Not enough research has been done on the impact of color for news websites, an area where much potential exists. Graduate students out there looking for material to research, here is one you could probably explore with countless possibilities.
The Impact of the Compact
Pure Design: Download entire section: Type
Download entire first section of Pure Design: Words
Now that I have fully presented the first of six sections of Pure Design on TheMarioBlog, I am offering the entire initial section, “Words,” available for download—all 33 pages of it. This may be useful for those of you saving or printing out Pure Design and will be done following each of the remaining sections. At the end of our journey through words, type, layout, color, pictures, and process, I will publish the entirety of Pure Design in one file.
Who is Jacky?
Jacky belongs to Frank Deville. The Luxembourg-based pooch is an “avid reader” of the German newspaper, Bild Am Sonntag. Every Sunday Jacky picks stories and interesting graphics in Bild Am Sonntag , the German newspaper.
WAN’s World Trends 2009 Report
The 2009 edition of World Press Trends from WAN/IFRA is now available. I always like to review this report for its complete information on global circulation, advertising and online trends in our industry. All countries in the world where daily newspapers are published are covered in the publication.
This year the WAN/IFRA folks have decided to publish a print version but only make the book available on pdf.
Those interested go:
http://www.wan-press.org/forms/wpt2009.html
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Follow the Marios
Two Marios. Two Views.
Follow Mario Jr. and his blog about media analysis, web design and assorted topics related to the current state of our industry.
http://garciainteractive.com/
Visit Mario Sr. daily here, or through TweetsByDesign (www.twitter.com/tweetsbydesign)
In Spanish daily: The Rodrigo Fino blog
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To read TheRodrigoFino blog, in Spanish, go:
https://garciamedia.com/latinamerica/blog/
TheMarioBlog posting #361