Interesting solution for letting readers of the Khaleej Times’ print edition be part of a horrific video that was live-streamed from plane that crashed in Nepal.
A passenger posted the last minutes of the fateful flight in video you can see here. We discussed how to take this dramatic content to the print edition.
I am in the KT newsroom and we noticed that the video was getting constant views through the afternoon and early evening, which prompted a discussion of how that much interest from readers translate to the printed page.
This was the solution.
Take a look at the video here:
https://www.khaleejtimes.com/…/watch-horrifying-video…
It is a mobile world, and 82% of all content is consumed on a mobile device worldwide, not just news, but all sorts of documents, especially pdfs. If your company is in the business of creating content, then you need to start thinking from small to large. Create that content for the smallest platform, where a majority of the users are consuming it.
Our Garcia Media Mobile Storytelling workshops are proven to introduce your editorial team to the way we write, edit and design for mobile platforms. It is a one-day program that involves a presentation (where I summarize my Columbia University class content), and follow it with a hands on workshop.
I urge you to consult my latest book, The Story, a trilogy full of tips and explanations about mobile storytelling, which represents the latest genre for journalists to explore. See information below:
The full trilogy of The Story now available–3 books to guide you through a mobile first strategy. Whether you’re a reporter, editor, designer, publisher, corporate communicator, The Story is for you! https://amazon
Volume 1: Transformation
https://books.apple.com/us/book/the-story-volume-i/id1480169411
Volume Two: Storytelling
https://books.apple.com/us/book/the-story-volume-ii/id1484581220
Volume Three: Design
https://books.apple.com/us/book/the-story-volume-iii/id1497049918
Order the print edition of The Story, from Amazon, here:
The Story, en español:
TheMarioBlog post # 3360