Another lesson from the internet
The competitive nature of today’s marketplace puts an increasing emphasis on “branding” – that is, how professional, identifiable, and direct your company’s graphic design is across the board, from typographic treatments to logos to colors. Garcia Media has consulted with news organizations and other corporations on logo design, color and type identity, slogan development, branding campaigns, and marketing efforts ranging from in-house newsletters and intranets to annual reports.
A redesign project is an important opportunity to reach out to current and potential readers in new ways. Based on our close collaboration with your newsroom, Garcia Media will work with your marketing department or an outside agency to suggest the most effective approaches to “sell” a new look to your audiences. Any major change needs to be explained carefully to both readers and advertisers alike, and we have the expertise to help you do that. We have consulted with small and large clients in the areas of print campaigns, radio, TV, billboards, truck and rack promotions, and more.