I find it quite fascinating that over 10 million Australians (10.1 million), or more than half the population (54 per cent), read both print and digital news media, according to a recent study.
In total, digital news media is read by 15.7 million Australians2, or 85 per cent of the population and printed newspapers are read by 11.8 million people, or 64 per cent of the population.
Across print and digital platforms, 17.4 million people, or 94 per cent of the population reads news media3.
Metro news media was read by 9.6 million people, or 52 per cent of Australians.
Regional/Community newspapers are read by 5.5 million people (29 per cent of the population).
Impressive figures
Perhaps there is such a study completed for the US, but I have not been able to locate it. If you have, please share the information with me.
I would dare say that perhaps fewer readers are consuming news on printed newspapers in the US. Perhaps those Australians are more faithful to print than their American counterparts, but print surely commands an impressive standing with Australians.
It would be interesting to see how those numbers would fluctuate if a study was done for regional newspapers in the US: would more people be reading local news in print versus digital?
Mario’s speaking engagements
Mario doing a keynote presentation at Newscamp 2018 in Augsburg, Germany
Here are places where I will be taking the message of mobile storytelling in the weeks ahead:
May 15 INMA, New York City International News Media Association’s Mobile Storytelling Workshop
May 25, Milan, Italy, EidosMedia Annual Customer Meeting, Keynote: Mobile First Strategies for Publishers
June 12, NEC Media City, Bergen, Norway, Storytelling workshop for Editors
June 13, Fortellingens kraft 2019, Bergen, Norway, Long form Mobile Storytelling for Writers
July 11, Florida Media Conference, St. Petersburg, FL, Keynote for editors: The mobile first newspaper strategy.
Mario’s weekend rituals…..
Monocle interviews me about what I do on a typical weekend (is there such a thing? Not for someone like me who is seldom in the same location twice. But I gave it my best shot, for what may come as a normal weekend, when I am home in New York! Enjoy.
https://monocle.com/minute/2019/04/27/
Pre-order The Story
The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Find out how, pre-orderThe Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.
Order here:
https://thaneandprose.com/shop-the-bookstore?olsPage=products%2Fthe-story
An interview of interest
http://www.itertranslations.com/blog/2019/3/11/fd60ybflpvlqrgrpdp5ida5rq0c3sp
TheMarioBlog post #3042