Update #1: Saturday, Oct. 16, 11:40 Miami, FL
TAKEAWAY: I found these items of interest, and thought you might too. AND: Take a peek at the new French Vogue, a celebration of 90 years of the fashion icon magazine
90 years of French Vogue in an iPad app
New iPad app celebrates 90 years of the French Vogue magazine
Received a wonderful note from Delphine Royant, editor and publisher of the French edition of Vogue. She is happy to lead me to her magazine’s first incursion into iPad territory. What the French Vogue has done is to start into tablets with an iPad anniversary application called Vogue 90 ans, celebrating the magazine’s 90 years of existence. And what a treat that app is an indispensable and visually rich history of fashion in the capital of the fashion world.
I had the opportunity to sit at an early planning session for this app while in Paris a few months ago. It was an exploratory gathering with Delphine’s top team; eventually they decided to do it in house. I recommend those iPad owners out there to donwload the app and study it.
Says Delphine: ” It was a huge job to do in the same time the magazine (624 pages!!!) and the iPad app (1.3GO!) but at the end we were very happy.”
Happy they should be, the app is a visual catalog of photos from Vogue’s marvelous collection.
This app also shows how media houses can use the tablets to resurrect those great collections of visual content that they have lying around their archives.
I predict that we will see many such uses of the apps to give life to——and perhaps make money from——content that now stays locked in drawers and archives that nobody sees very often.
By the way, it will cost you US$3.99 to download this Vogue 90 ans app from the Apple Store.
No serious student of fashion should be without it. I may add that all of us in the creative side of app development and conceptualization should see it too.
With this Vogue collection we are witnessing what luxury magazines will look like in this new platform: sumptuously friendly, giving the story longer legs
Time for a little light reading
After a busy last week that took me through three countries, it is good to be home a few days in still warm Florida, and, as the weekend approaches, I thought I would share with you these incredible tidbits of information, mostly related to the tablets as they continue to change the way we read, communicate and even do business. Read on:
Apple’s iPad to drive growth in tablets
Strong consumer demand for Apple’s iPad is expected to trigger rapid growth across the burgeoning tablet sector, with overall unit sales expected to exceed 200m within four years.
Did we get that right? About 200 million tablets within four years?
How many apps will we have by then?
http://www.ft.com/cms/s/2/495c2368-d865-11df-a7b4-00144feabdc0.html?referrer_id=yahoofinance&ft_ref=yahoo1&segid=03058
Gartner Sets Aggressive Forecast for Tablet Sales
Gartner Inc. said Friday that it expects media tablet sales to reach 19.5 million units this year and to nearly triple in 2011, in one of the most aggressive forecasts published so far.
In case anyone question why we need to pay attention to storytelling in the tablets, here is an article that will convince your team——if it has not done so already—-to move quickly into the type of workshops that kick the tablet project into gear in your newsroom.
http://blogs.wsj.com/digits/2010/10/15/gartner-sets-aggressive-forecast-for-tablet-sales/?mod=yahoo_hs
AT&T to Sell iPads Directly to Businesses
AT&T Inc. said it will market Apple Inc.‘s iPad directly to businesses, seeking to tap the increasing appetite within corporations for tablet computers and the wireless applications that make them hum.
The tablet as business tool. Not a surprise at all. More and more I see businessmen and women carrying tablets—-iPads, to be specific—-as I walk through the big cities, or sit in the subways during rush hour.
Recently, the weatherman on a television show gave the entire weather forecast referring to his tablet, which he was holding.
http://online.wsj.com/article/SB10001424052748704300604575554170309934104.html?ru=yahoo&mod=yahoo_hs
$8 Million iPhone Hits the Market
British jeweler Stuart Hughes is now offering the ultimate gift for the ultimate Apple(AAPL_) fan—an $8 million, diamond-clad iPhone.
No, this is no joke, and the news breaks just as we begin to think of Christmas and draw up our lists not only of what we must give, but,more importantly, what we would like to receive when Santa drops down the chimney.
http://www.thestreet.com/_yahoo/story/10890391/1/8-millio