TAKEAWAY: The two-day Power of the Tablet conference starts this afternoon. Here is the program for you to follow.
Follow Reed Reibstein and his live blog here
Reed Reibstein (Yale University ‘11) will be reporting live from the conference the next two days. Alternating with Damon Kiesow, Managing Editor/Online at The Telegraph of Nashua, N.H., he will capture highlights of all the presentations (see schedule above) and will take every opportunity to chat with the participants, incorporating their contributions into his blog reports. And don’t forget about the tweets (#poweroftablet)!
Conference schedule
Monday, June 14
2:00-2:15 p.m. Conference welcome and introductory remarks, Stephen Buckley,
Dean, The Poynter Institute
2:15-3:00 p.m. Welcome and Keynote: The iPad takes up residence—Mario Garcia Sr. —introduction to the conference, a little history, the impact of the tablets and how it will play a major role for all media.
3:00-3:40 p.m. Case study 1: At The New York Times—Jennifer Brook, Interaction Designer, NYT: It was the New York Times’ name and recognizable features that we saw on that introduction to the iPad. Here is how it happened.
3:40-4:00 p.m. Break
4:00-4:40 p.m. Case study #2: At TIME Magazine—DW Pine, Art Director and iPad Project Leader: Getting the venerable TIME Magazine to the tablet.
4:40-5:00 p.m. Break
5:00-5:45 p.m. Case study #3: London Times/Newscorp— Al Trivino, Creative Director, News Corp.: The importance of brand, content and tailoring a unique proposition for your tablet edition
Wrap up.
5:45-6:00 p.m. Break
6:00-7:30 p.m. Reception and dinner in the great hall
7:30 p.m. Adjourn
Tuesday, June 15
8:30-8:45 a.m. Bill Mitchell introduces the second day and Roger Fidler
8:45-9:30 a.m. The Evolution of the Tablet —Roger Fidler, the pioneering designer who first envisioned tablet publishing nearly 30 years ago, provides a snapshot of the history and outlines strategies for news organizations prepping for the parade of tablets headed their way.
9:30-9:45 a.m. Break
9:45-10:30 a.m. The Economics of the iPad—Staci Kramer of PaidContent.org surveys the emerging business models for the iPad and other tablets; Joe Zeff of Joe Zeff Design discusses strategies that your publications should consider when developing your app.
10:30-10:45 a.m. Break
10:45 a.m.-12:00 p.m. Storytelling Techniques and the Tablets: the changing role of reporters, editors, designers and photographers Andrew DeVigal, Multimedia Editor of the New York Times, and Bill Couch, Interaction Designer of USA Today, discuss how tablets can enhance the storytelling process.
12:00-1:45 p.m. Lunch in the Great Hall
1:45-2:30 p.m. The Role of Technology— Erik Schut, President, WoodWing (the folks who offered technical solutions for TIME Magazine, among others) gives us a primer about the technical challenges and requirements of going tablet. Gary Cosimini, Senior Business Development Manager of Adobe, discusses how Adobe created the WIRED magazine iPad app, and Adobe’s plan to bring digital publishing to all tablet platforms.
2:30-2:45 p.m. Break
2:45-4:00 p.m. Panel and Q&A—Regina McCombs moderates a discussion with Steve Dorsey, Jennifer Palilonis George and Mario Garcia Jr. about usability, academic initiatives and tablet plans of the Detroit newspapers.
4:00-4:15 p.m. Wrap up session—Where Do We Go From Here? Stephen Buckley moderates a discussion: There is definitely a tablet in your future, so where
do you start the journey? What will be the role of Poynter in the future?
4:15 p.m. Adjourn