This is the weekend edition of TheMarioBlog and will be updated as needed. Because much of the world celebrates May Day/Labor Day holiday, the next blog post is Tuesday, May 2.
Updated Friday, April 28, New York City, 16:28
What a pleasant surprise to see the annual report from Ringier, the Swiss media group, and a former client of Garcia Media, as a 360-movie. To watch it, use VR glasses/headsets or, alternatively move around using the arrow keys on your keyboard, or the navigation tool on the upper left corner of the video.
The good news, aside from the way it is presented, is that this annual report reflects that for the first time the company achieved more digital advertising revenue than print.
Our work with Ringier in Zurich involved the redesign/rethink of the Sunday newspaper, Sonntags Blick.
In related news….
Desktop and Mobile Ad Revenue Surpasses TV for the First Time
http://adage.com/article/digital/digital-ad-revenue-surpasses-tv-desktop-iab/308808/
Digital advertising saw $72.5 billion revenue in 2016, a 22% upswing from the previous year.
How sweet it is
Great news from The New York Times, which has started a new column in its food section, devoted totally to desserts.
The column is written by Dorie Greenspan.
Here is a clever Washington Post campaign
Speaking Engagements Coming Up
SIPConnect 2017, to be held in Miami June 21-23, is a program of the Inter American Press Association, IAPA, or SIP (Sociedad Interamericana de Prensa). The venue will be the Hilton Miami Downtown Hotel.
Details:
Join us at the SIPConnect Hemispheric Conference 2017. Organized by the IAPA, SIPConnect is a gathering of media and digital businesses to encourage more audiences and higher revenues. It’s a laboratory for new ideas and successful experiences for the digital transformation. As in the 2016 successful meeting that was attended by media from the US, Latin America and the Caribbean, experts in digital businesses and representatives of innovative companies will participate in this event.
For more information: http://www.sipiapa.org/notas/1211078-llamado-sipconnect-2017
TheMarioBlog post #2616