One thing I recommend to my clients: someone in the team must be concentrating full time on the creation of new products. To innovate is to experiment, knowing that some projects will succeed where others may not.
In the old days, which I remember well, new product development would come to a newspaper once in a decade, if at all. Things were going well business wise, and editors and others were too busy producing the daily while the cash was flowing in nice and easily.
It is a different story today, in the era of digital media, and as most newspapers and magazines around the globe journey through a transition, with the elephant that is legacy very much standing in the middle of the room.
That is why I like how the New York Times continues to explore, often moving the elephant aside to try new things like Watching, which, by the way, finds its way into print as well.
Online one can actually click on a category of interest: Weepy, Brainteasing, Strong Female Lead, Oscar Winning and more.
Here is how the Times editors describe Watching:
Welcome to Watching, The New York Times’s what-to-watch guide. We comb through releases big and small to email readers twice a week with our timely recommendations. You can browse previous guides here, and to receive recommendations straight to your inbox, sign up here. Stay tuned for our coming website.
There are more movies and TV shows to watch — and more ways to watch them — than ever before.
But there are still only 24 hours in a day.
We’re here to help. The New York Times has launched Watching, a TV and movie recommendation website that will help you choose programs and films you’ll love and find where they live.
Well done!