TAKEAWAY: Just in time for all those Valentines out there today: a fun iPad ad in The New York Times, courtesy of Galaxy Samsung.
Just in time for Valentine’s Day, a great advertisement in The New York Times’ iPad edition.
Take a look at how Samsung’s Galaxy has created a game just for today: it is called a Love Note. See the video and follow the finger as you click on the vertical ad, then move on to the game, yes, Cupid is there too.
But the best part if that this “mini website” (a true advertising suite) has an option to read New York Times articles, all about love on this special day.
Here we have the type of fun advertisement that is crafted uniquely for the iPad.
It works well.
It is in advertising suites like this one where I see the potential for creative presentation of advertising messages that can fulfill two functions at once: emphasize the importance of storytelling within an ad, while providing substantial revenue.
In this case, you may add “fun” to the mix.
Happy Valentine’s Day to all!
Today’s Pop Up
Frank Deville sends us this Valentine pop up from Bild today. It is also fun and allows you to make your own Valentine’s card.
Bild always has fun with its pop ups, and readers tend to like it. Today is no exception.
While we are all very aware that it requires a solid team to do this type of treatments for the iPad edition, it is also dependent on the creativity that the team brings to those stories that are chosen for the pop ups daily.
In my view, Bild, the popular German daily, sets the standard for how newspapers and magazines can bring the multi media element into the mix and separate what print and tablet editions do by degrees. Each medium doing what it can do best.