Reporting this week from Hamburg, Germany.
My reading of this fabulous story, told in a linear way, with great explanatory sometimes animated graphics, coincides with my preparation for a week of workshops for my client in Germany. I have decided, that, while this is an example of “advanced mobile storytelling”, I will inspire the group on the first day today by showing what is possible when all the planets align in the newsroom.
It is obvious as we read this story that here there was fantastic coordination between assigning editors, writers, editors and visual storytellers, with the essential backup of informational graphics artists and illustrators. The result, which I present here, is a story that could be the centerpiece of a textbook about mobile storytelling.
Let’s see why the piece works as well as it does.
-Lead with a video
- There is a silent video that provides a visual backdrop for the start of the story. The headline and summary are over it. The video advances the story past the headline. We are drawn in from the start.
–Text and visual assets
2. Because this is a story told in a linear way, with the weaving of narrative and visual assets, we read then see the visual that analyses and clarifies visually what we are reading.
The use of subheads
3. The story is lengthy, so subheads are used to advance the story per segments, as chapters in a book. This is key when we are reading on small mobile devices .
Visual assets advance the story
4. Visual assets here include video, animated graphics, still graphics and photography.
The graphic that explains it all
See the complete story here:
TheMarioBlog post # 2904