The Mario Blog

07.29.2022—10am    Post #21120
Visual impact on Page One!

Printed newspapers still have the ability to capture our attention visually. Here is a front page that excels!

To hear the word “deluge” mentioned in relationship to the United Arab Emirates is strange, but so is everything related to climate change today, to the melting of Antartica glaciers which may be shedding ice faster now than they have at any point in the past 5,500 years, to the 100+-degree (40 degrees Celsius) temperatures in the UK for the first time ever to record-breaking temperatures of up to 42°C (107.6°F) throughout all of Europe.  So, I am not surprised to see flooding in the UAE, as per this visual presentation today on the front page of client newspaper, the Khaleej Times.

https://www.khaleejtimes.com/weather/uae-rains-residents-urged-to-stay-away-from-valleys-dams-when-weather-alerts-are-issued

Where else but on the printed page?

As I have mentioned repeatedly here: no platform competes with the printed page to make large photos tell the story at a glance. This front page capitalizes on one photo that communicates the impact of the floods in the UAE, a place where it seldom rains.

Editors of newspaper titles where a print edition continues to exist need to capitalize on what print can do better. Yes, you can have a great video of that flood for digital/mobile consumption. However, a display of a large photo as we see above makes the story memorable.

Let large photos and illustrations do for print what videos and animated graphics do for digital editions.

Of related interested: previously in TheMarioBlog

Our mobile storytelling workshops now available remotely

Professors: get your review version of The Story on time for summer, fall classes

As an academic, I know the importance of having the right tools to advance our students, especially on the important subject of mobile storytelling. Please drop me an email if you would like to sample The Story in its digital edition: mario@garciamedia.com

Start writing or type / to choose a block

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The full trilogy of The Story now available–3 books to guide you through a mobile first strategy. Whether you’re a reporter, editor, designer, publisher, corporate communicator, The Story is for you! https://amazon

TheMarioBlog post # 3351

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