Things move rapidly in the media environment today.

IF you are a journalist, designer, editor or publisher, you are in the cusp of constant transformation. We at Garcia Media also feel it. When I began my career four decades ago, my job title was usually “designer”, or later “design consultant”. As we have evolved with changes in the industry, I find myself performing various jobs as I visit newsrooms around the globe.

Today I divide my time personally teaching a wonderful group of graduate students at the Columbia University School of Journalism, speaking at conferences and conducting workshops for media organizations globally, and, of course, doing consulting work with media organizations worldwide. Design is still a key component, but not the most important one. More than 60% of what we at Garcia Media do today has to do with newsroom transformation, new storytelling strategies for mobile, and helping newsroom teams to engage with content and visuals across a multi-platform landscape.

We want our garciamedia.com website to reflect the nature of our work today, and we hope that you will enjoy your daily journey through what has become the final product, although final is not a word we use in today’s digital environment, where constant change is part of our daily gymnastics.

I am thankful to our wonderfully talented Garcia Media team who have devoted much time and energy to making the new concept work well at so many levels.

My gratitude to Rodrigo Fino and Paula Ripoll, senior art directors in our Garcia Media Latinamerica office in Buenos Aires for helping with the creative aspects. Big thanks to our tech expert, Andy Rossback, New York, who made sense of it all to translate it to the screen. We spent many hours discussing how to simplify our content and to facilitate how you navigate it.

Here is how Rodrigo summarized the changes:

Our focus was to simplify greatly the design and to unify the three major centerpieces of the work we do today which is much more complex of the way we operated years ago. Writing, thinking and designing synthesized the philosophical focus that we at Garcia Media bring to our projects.

Let us know what you think. Your comments much appreciated.