The Mario Blog

05.30.2007—1am    Post #50
Garcia Evaluator for Magazines

We’ve taken our experience helping publications like Vanity Fair, The Wall Street Journal, Esquire and TV Guide and developed a way to “grade” the effectiveness of your publication.

We’ve taken our experience helping publications like Vanity Fair, The Wall Street Journal, Esquire and TV Guide and developed a way to “grade” the effectiveness of your publication.

Garcia Evaluator is a process where we analyze your magazine — cover to cover — based on what we’ve learned through years of interviews, focus groups, eyetracking studies, and plain old experience.

Specifically, we look at:
• Cover images and content
• Book architecture and pacing
• Page hierarchy and typography
• Story structures
• Editorial tone
• Image usage

But we don’t just criticize. We deliver a complete report, with specific ideas on how to improve pages and gain readers. These could be content or editing ideas, page structure ideas, or cover ideas.

We’ve priced Garcia Evaluator to fit within the leanest of budgets. In addition, we have an option where we come onsite for a full day workshop with your staff on how to make your publication more effective. We’ll review the report and work over the shoulder with your designers and editors.

To learn more, contact Mario Garcia
813-872-0875
mgarcia@garcia-media.com

The Mario Blog