The dog days of summer are here.
Along with hot temperatures in the three-figure category, humidity, flight cancellations and January 6 House Investigation prime time shows, we are also witnessing the sudden appearance of giant ads dominating the home pages of newspapers, especially The New York Times.
I thought I had clicked the wrong key when I saw the ad below for Apple Pay, one that pushes the logo of The Times to the bottom of the screen and dominates almost completely.
Ads such as this are the equivalent of full front page ads, also popular with many newspapers around the world these days of economic hardship.
It would be interesting to see how audiences react to such ads.
Ironically, many users do not enter a newspaper edition via the home page. Instead, they come in with a link from social media that usually takes them to an article page.
I am curious to see if these giant ads migrate to article pages in the near future.
Will keep an eye on it!
Our mobile storytelling workshops now available remotely
Professors: get your review version of The Story on time for summer, fall classes
As an academic, I know the importance of having the right tools to advance our students, especially on the important subject of mobile storytelling. Please drop me an email if you would like to sample The Story in its digital edition: mario@garciamedia.com
Start writing or type / to choose a block
The full trilogy of The Story now available–3 books to guide you through a mobile first strategy. Whether you’re a reporter, editor, designer, publisher, corporate communicator, The Story is for you! https://amazon
TheMarioBlog post # 3350