In Dubai, the Khaleej Times continues to showcase the power of print design. Notice the playful page one promo unit as lead visual, the migration of mobile photo ideas to print, and the impact of a full page in depth report. Doing print happily and effectively is goal of our design for this project.
It is fascinating to find myself fluctuating between the worlds of mobile and print design simultaneously, testimony to the fact that in today’s media landscape one size does not fit all, and we now have the technology to support the best visual storytelling. I find myself analyzing how mobile/digital visual concepts can migrate to print. These are the best times to practice our craft!
Notice the pages below:
- Front page makes use of the promo unit to create a lead visual item, a playful way of extending the concept of how promos are presented.
- The multi-photo page, inspired by Instagram and other social media outlet presentations.
- The destination page: one topic, one large image, making the long read easier to get into.
The project team
This print design rethinking–carried out as a collaboration with my team at Garcia Media, senior art directors Paula Ripoll and Rodrigo Fino along with Khaleej Times’ talented design director, Raja Choudhury, but also with a year-long project led by editor-in-chief Vinay Kamat that aims at a total transformation for how the Khaleej Times (KT) approaches content flow in a multi-platform environment.
The type palette
- Lyon text (Family)
- Lyon Display (family)
- Stag (family)
- Bureaugrotcomp (family)
Marketing for a new product
What next for the KT?
Be on the lookout for more of the transformational elements of this project as the Khaleej Times continues to introduce them in the weeks and months ahead.
Of related interest:
Read my op ed piece announcing the launch of the new KT:
https://www.khaleejtimes.com/opinion/khaleej-times-reinvents-itself-for-a-brave-new-mobile-world
Read the editor’s introduction to the new concept:
https://www.khaleejtimes.com/uae/a-new-design-for-our-readers
An interview about this redesign with the KT’s design director, Raja Choudhury:
http://newspaperdesign.in/khaleej-times-redesigned/
Previously in TheMarioBlog about the KT’s transformation:
Our mobile storytelling workshops now available remotely
Professors: get your review version of The Story on time for fall classes
As an academic, I know the importance of having the right tools to advance our students, especially on the important subject of mobile storytelling. Please drop me an email if you would like to sample The Story in its digital edition: mario@garciamedia.com
Start writing or type / to choose a block
The full trilogy of The Story now available–3 books to guide you through a mobile first strategy. Whether you’re a reporter, editor, designer, publisher, corporate communicator, The Story is for you! https://amazon
TheMarioBlog post # 3337