Looking forward to my participation in the INMA World Congress (Paris)

Participating in the programs of INMA (International News Media Association) always ranks at the top of my favorite places to be.

This year is no exception, as I have been invited by Earl Wilkinson, INMA CEO, to appear in two different sessions for the World Congress in Paris.

I will be on stage with Tyler Bruléas we do an informal chat about Monocle’s success across platforms. Tyler and I are friends and I have appeared in several of Monocle 24 Radio sessions through the years, and ,most recently, Tyler held an evening book launch party in Zurich for my new publication, The Story.

In addition, I will be participating in a seminar about Print Innovation and how top brands revitalize their print products with a variety of offerings that make print viable and a good addition to a Multiplatform approach to publishing.

I hope to see many of my friends and clients in Paris for this incredible event that also includes the following:

News Corp CEO Robert Thomson discussing trends in media, priorities for journalism, and what platforms should do next.

eMarketer co-founder Geoff Ramsey looking at trust in media, trends in audio and video, the gap between media and time spent, and the pending impact of 5G.

Author Robbie Kellman Baxter on her new book, The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Leave.

What’s next in the relationship between publishers and platforms and how to navigate the regulatory environment, a session featuring French Competition Authority President Isabelle de Silva.

Monocle Editor-in-Chief Tyler Brulé highlighting his iconic magazine, how it has diversified revenue streams, and how to differentiate brands in a noisy environment.

How leading publishers internationally are creating new value to reinvent their companies in the Digital Age: Axel Springer, Schibsted, and the South China Morning Post.

World-class case studies on digital subscriptions from Swedenâ€™s Dagens Nyheter and France’s Le Monde, the content-to-commerce revolution by Meredith Publishing in the United States and Times Internet in India, and what’s next in the â€œpivot platformsâ€ of audio and video at France’s Les Echos, Sweden’s Bonnier, and the United Kingdom’s The Economist.

Iconic INMA presentations on redefining the news experience in the age of attention wars as part of the association’s Readers First Initiative and a concluding keynote on where news brands are heading in the 2020s.

Practical case studies for publishers

The INMA World Congress features a day of practical, case study-focused workshops from the leading news publishers internationally:

Smart Data Summit: How media companies make data actionable to change business outcomes is the focus of this half-day summit. Presentations by the United States’ Washington Post, Denmark’s JP/Politikens, Norway’s Amedia and Aller Media, and Belgium’s Mediahuis will look at the decline of cookies, the rise of first-party data, privacy, and how to democratise access to date.Â

Print Innovation Workshop: Where print fits in a multi-media environment is the focus of this half-day workshop highlighted by global designer Mario Garcia and a case study from The New York Times. The workshop will feature practical examples of what print does best.Â

Advertising Seminar: How to build the most efficient, performance-based sales organisation is the focus of this seminar highlighted by case studies from South Africaâ’s Media 24, Brazil’s Infoglobo, The Irish Times, and the United States’ Conde Nast. Content will look at premium digital advertising strategies, extending value into AR and e-commerce, partnership models, and sales skills, talent, and compensation.

Brainsnack Seminar: INMA’s most popular seminar is a potpourri of 15+ short, fast-paced case studies (â€œbrainsnacksâ€) on a wide range of topics such as turning distribution from a cost center to an asset, wagering and gaming for publishers, how to become a brand embedded in culture, digital transformation, how to cover climate, sustainable media, applying machine learning, packaging subscriptions with a tablet, and more. Confirmed case studies include France’s AFP and PlayBac Presse, Poland’s Ringier Axel Springer, Canada’s Globe and Mail, Finland’s Alma Media, Singapore Press Holdings, New Zealand’s Stuff, Finland’s Helsingin Sanomat, India’s Eenadu, Brazil’s Rede Gazeta, the United States’ Newsday, News Corp Australia, and Norway’s Schibsted.

For more information

https://www.inma.org/modules/event/2020WorldCongress/

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