The Story en Español: presenting the book today

This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, October 7.

The Inter American Association (Sociedad Interamericana de Prensa, SIP) and I have a long term relationship dating three decades plus! I have been honored to be a part of several SIP conferences, seminars and workshops in various countries of Latin America. I always emerge energized and full of admiration for the work that my fellow journalists and designers carry out in newspapers and magazines in their countries, often working against the odds, both in terms of the technology available, and, more importantly, the tides of government censorship, which come and go as those in charge change.

However, today is a happy occasion as the SIP holds its 75th Annual Assembly in beautiful Coral Gables, Florida, at the historic Biltmore Hotel, a landmark pink beauty with the spirit of the 1920s, and a personally dear place for me, as I held my Mom’s 80th birthday there, a night to remember.

During my presentation this morning, I will introduce my new book The Story, which will be published in its Spanish translation very soon (date of launch to be announced). The book was translated by Miguel Angel Gomez and Jorge Reparaz.

Art direction by Paula Ripoll, Garcia Media senior art director.

We have decided to call the book The Story regardless of what language it is translated into. Everyone understands the power of that title!

Here are some images from the Spanish edition of The Story, starting with the cover:

Cover we like

From Monocle Weekend

https://monocle.com/minute/2019/09/21/

THE INTERROGATOR / EDITION 30

Mario García

Editorial consultant Mario García has advised the most important newsrooms in the world on design – and how best adapt to a digital transition. More than 700 publications, from The Wall Street Journal to the South China Morning Post, have received his strategic steer. Other than being an adjunct professor at Columbia University’s School of Journalism, he also runs his own consultancy firm: García Media. Nowadays his speciality is how digital devices influence narrative structure and consumption; his latest book, The Story, was written specifically to be read on a phone. Here, though, he confesses to a few analogue pleasures.

What they are saying about The Story!

The Story is here!

You can now download my new mobile storytelling book, The Story, from Apple Books at $6.99
This is Book 1 of a Trilogy! The other two books coming soon.
https://books.apple.com/us/book/the-story-volume-i/id1480169411

The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Order The Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.

My chat with in Monocle Radio

Listen to my chat in Monocle Radio’s The Stack: Latest episode‘The Face’ and ‘The Story’:We welcome the return of the print version of ‘The Face’ and talk to legendary newspaper designer Mario Garcia about his latest book, ‘The Story’.
https://monocle.com/radio/shows/the-stack/368/play/

My interview with CNN en Español

I was a guest in the program Encuentro, hosted by Guillermo Arduino daily at CNN en Español. The interview was about how we read on mobile devices and my introduction of my new mobile storytelling book, The Story, to a Spanish-language audience.

García: Si tienes una buena historia, la gente la va a leer

Mario’s speaking engagements

Presentation of The Story at the Sociedad Interamericana de Prensa (SIP) in Miami, as the organization celebrates its 75th anniversary serving the Latin American Press, Miami.

October 4, 2019