Creating a distinctive image for Florida’s newest coffee brand
Galaxy Coffee offers shop-roasted coffees in a European style café atmosphere to Tampa’s urban coffee enthusiasts. Following the completion of a brand strategy and positioning exercise, Tyrone Pardue worked with Galaxy Coffee’s Jose Ward to create a distinctive look that will be used for product packaging, shop interiors and e-commerce web site where customers will be able to buy from a wide selection of coffees and teas.
First, a range of design concepts were developed and tested with focus groups to determine which design had the highest appeal within the parameters of the brand. Once the final selection was made, color variations for different applications such as product packaging, paper cups, interior displays and web site were created.